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Lattimore Marketing is the new generation of advertising! What other medium allows your offer to be attached to the hip of your prospect no matter where he or she goes? Ask adults or teenagers alike if they go anywhere without their cell phone . . . the answer will be NO! This is your opportunity to jump on a new profit center that is both creative and affordable.

Plus, you see quick results... According to the Mobile Marketing Association, eighty percent of responses occur within the first hour after the mobile message is sent. As another major benefit, your prospect's ability to recall your mobile message is 20 times greater than web offers and 10 times greater than direct mail. That's great bang for your buck.

In your constant search for new customers, Direct Response Lists will take you to the forefront if this exciting, powerful and results-oriented medium. Going direct to the consumer via mobile marketing allows you to
  • Send coupons for an immediate increase in sales
  • Announce a special promotion or event
  • Invite your customers to visit a retail location
  • Register your customers for a contest or giveaway promotion
  • Ask your customers to download a customized message
  • Drive immediate traffic to your website or special landing page
  • Generate brand awareness in a personable, memorable manner
  • Pull out ahead of your competition without blowing your budget
Eighty percent of adults now use a wireless phone. Plus, today?s cell phone users are highly engaged with the personal content on their phones. To maximize your results of a mobile marketing campaign, you will need the direction of an experienced mobile marketing firm that will customize your company?s message to a broad variety of mobile devices. Direct Response Lists, will help you use correctly formatted phone numbers, avoid blacklist words, control the frequency of your messaging, de-duplicate users, and design your message with the most responsive text for your offer.

Breaking it down, there are two types of SMS (Short Message Service) or mobile marketing campaigns. Each is used to achieve brand awareness and sales, but they are very specific in their functionality and set up.
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